About
Creative Design Leader
I’m an award-winning, channel-agnostic Creative Design Leader with experience solving strategic, commercial and creative challenges through to design execution.
I believe that design, regardless of discipline, is essentially about solving problems; design is more than an artistic craft. It’s a strategic tool for achieving business objectives.
I’m experienced in leading design teams, C-level stakeholders, clients and colleagues across time zones and cultures, with responsibilities including hiring, optimising processes, managing, coaching, mentoring, training and facilitating workshops. Whilst briefing external resources such as developers, technologists, researchers, copywriters, photographers, stylists, filmmakers, illustrators, 3D and motion artists, etc.
With a background in Advertising and Physical Product Design, I’m forever curious and always thinking about how I can improve what I’m doing in my current environment to make products and the process better.
Working at fully integrated and digital agencies has given me extensive experience working on digital products, advertising campaigns, social, promotional, retail, branding, and experiential projects.
Creating impactful work for some of the world’s largest brands whilst making sure ideas work and translate across all the relevant channels and disciplines.
Agency List
Ogilvy & Mather
Leo Burnett/Arc
Publicis
TBWA
Brothers & Sisters
JWT
Lucky Generals
Havas Worldwide
Fold 7
Sapient.Razorfish
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Client List
Adidas
Coca Cola
Samsung
Jack Daniel’s
HSBC
Barclays
Panasonic
Sky
Ford
Huawei
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Awards
Five-Star Winner: Platform for International Shares – Investors’ Chronicle and Financial Times 2024
Official Honoree, Huawei #Dontsnapshoot – The Webby Awards 2017
Cinematography, Huawei #Dontsnapshoot – One Show Merit Award 2017
Bronze, Huawei #Dontsnapshoot – Kinsale Sharks 2017
Winner of ‘Best Integrated Marketing Campaign for Jack Rocks’ – Event Awards 2015
Greatest Brand Impact for Jack Daniel’s – Live Music Business Awards 2015
Best Art Direction, Best on Pack, Best Innovation for Lucozade ‘YES List’ – IPM Awards 2012
Gold – Roses Advertising Awards 2006
London Young Creative’s – 2002
Advertising Gold – The Big Issue 2001
Kind Words
‘Charlie is an exceptional talent. The time we spent together on projects was a joy. His problem solving and can do attitude was infectious. For anybody thinking of working with Charlie your search needs and will stop here.’
– Simon Toy, Design Director at Gyro
‘Charlie is an amazing designer and a great guy to have around. He has worked on loads of projects with us and has added a layer of creativity we have never had before. He is also true old school craftsman who really cares about every detail of his work.’
– Andy Bellass, Co-Founder at bob HR aka hibob
‘Throughout my career I have had the pleasure to work with some hugely talented people. On other occasions I have been worked with such lovely, decent people that it was simply a privilege to spend time in their company. And then there are a handful of people, like Charlie, who were both. It is an absolute pleasure to be able to recommend him, both as a fantastic designer and as a decent human being. A huge talent and pleasure to work along side.’
– Simon Darwell-Taylor, Creative Director/Writer
‘Charlie is one of the best all-round art directors and designers I’ve worked with and is always on the wish-list of people I’d want working on my projects. We’ve worked together across a number of brands for GSK over the past year and created great work that the clients loved and had a lot of fun along the way. He is really personable and as an open and collaborative style that results in excellent work but what really sets Charlie apart is the strategic thought and dedication that goes into every piece of work. I’d recommend Charlie without hesitation as he has the flexibility to work across the creative roles but also the depth to really deliver top quality work at each stage of the process on his own, or as part of a wider creative team.’
– Peter Holgate, Senior Strategist