Role: Design + Creative Director
We hit the runway to launch Greggs autumn/winter collection, Pastiche. With everything stacked against us; limited budget, no stylist, no professional photographer. With my visual guidance we managed to create a fabulous fashion look book (a look which dictated the direction for the catwalk show) along with behind-the-scenes videos for use on Greggs social channels.
The client even said; ‘…this was the best thing Greggs has ever done! The whole event felt credible, authentic and well executed and it sets a great standard for what we do in the future.’
Greggs is so HOT right now!