About

Digital Creative & Design Director – VD/UI/UX

Award-winning, channel agnostic creative leader with experience solving strategic, commercial and creative challenges through to design execution. 

I believe that design, regardless of discipline, is essentially about solving problems, design is more than an artistic craft. It’s a strategic tool for achieving business objectives.

As both a full-time and contract member of a team I am experienced at managing creative teams, clients and colleagues across time zones and cultures, with responsibilities including hiring, managing, coaching, mentoring and training. Whilst briefing outside resource such as photographers, stylists, filmmakers, developers, 3D designers, technologists, illustrators, production houses, printers etc.

Working at fully integrated and digital agencies has given me extensive experience working on digital products; implementing atomic design systems, VD, UI, UX, advertising, social, promotional, retail, branding, and experiential projects. Creating impactful work for some of the world’s largest brands whilst making sure ideas work and translate across all the relevant channels and disciplines.

With a background in ‘Product Design’ I’m always curious and thinking how I can improve what I’m doing in my current environment to make the product and process better.

Specialties

Creative Direction, Art Direction, Design, Digital, VD, UI, UX, Design Systems, Strategy, Big Ideas, Branding, Graphics, Typography, Advertising, Social, Pitch Work +

Fully mac literate and proficient in: Sketch, Adobe XD, Figma, Principle, Invision, Photoshop, Illustrator, Indesign, Keynote, Slack, Zeplin +

Adept at harnessing the power of the written word and a sound understanding of front-end coding languages including: HTML, CSS, Javascript, ReactJS +

Agency List

Ogilvy & Mather – London
Leo Burnett/Arc – London
Publicis – London
TBWA – London
Brothers and Sisters
JWT
Lucky Generals
Havas Worldwide
Fold 7
Sapient.Razorfish – London
Isobar – London
Table 19
Brave
Doner London
Billington Cartmell
Green Cave People
Splendid Communications
Ignis Ltd
+

Client List

Adidas
Coca Cola
Paypal
Samsung
Jack Daniel’s
HSBC
Barclays
Panasonic
Sky
Ford
Huawei
Kaspersky
Elekta
Superbet
Kellogg’s
Accor Hotels
GEOX
Jeep
Pernod Ricard
Diageo
Constellation
Molson Coors
GlaxoSmithKlein
Unilever
Carphone Warehouse
Procter & Gamble
Phillip Morris International
JTI
+

Awards

Official Honoree, Huawei #Dontsnapshoot – The Webby Awards 2017

Cinematography, Huawei #Dontsnapshoot – One Show Merit Award 2017

Bronze, Huawei #Dontsnapshoot – Kinsale Sharks 2017

Winner of ‘Best Integrated Marketing Campaign for Jack Rocks’ – Event Awards 2015

Greatest Brand Impact for Jack Daniel’s – Live Music Business Awards 2015

Best Art Direction, Best on Pack, Best Innovation for Lucozade ‘YES List’ – IPM Awards 2012

Gold – Roses Advertising Awards 2006

London Young Creative’s – 2002

Advertising Gold – The Big Issue 2001

Kind Words

‘Charlie is an exceptional talent. The time we spent together on projects was a joy. His problem solving and can do attitude was infectious. For anybody thinking of working with Charlie your search needs and will stop here.’

– Simon Toy, Design Director at Gyro

‘Charlie is an amazing designer and a great guy to have around. He has worked on loads of projects with us and has added a layer of creativity we have never had before. He is also true old school craftsman who really cares about every detail of his work.’

– Andy Bellass, Co-Founder at bob HR aka hibob

‘Throughout my career I have had the pleasure to work with some hugely talented people. On other occasions I have been worked with such lovely, decent people that it was simply a privilege to spend time in their company. And then there are a handful of people, like Charlie, who were both. It is an absolute pleasure to be able to recommend him, both as a fantastic designer and as a decent human being. A huge talent and pleasure to work along side.’ 

– Simon Darwell-Taylor, Creative Director/Writer

‘Charlie is one of the best all-round art directors and designers I’ve worked with and is always on the wish-list of people I’d want working on my projects. We’ve worked together across a number of brands for GSK over the past year and created great work that the clients loved and had a lot of fun along the way. He is really personable and as an open and collaborative style that results in excellent work but what really sets Charlie apart is the strategic thought and dedication that goes into every piece of work. I’d recommend Charlie without hesitation as he has the flexibility to work across the creative roles but also the depth to really deliver top quality work at each stage of the process on his own, or as part of a wider creative team.’

– Peter Holgate, Senior Strategist